5 IMPORTANT REASONS TO USE VIDEO IN MARKETING IN YOUR DIGITAL MARKETING STRATEGY.
Videos are consumed by the loads today. They can be educational, recreational, or marketing videos. The demand for videos is way over the supply.
Don’t get me wrong, there are loads and loads of videos on the internet, but what makes viewers want to see them? Mainly for information, consumers are surfing the internet looking for information or recreation. Relevant and valuable content will always get consumers asking for more.
The Head of Instagram, Adam Mosseri stated that the platform is no longer just a photo-sharing application. Creators are encouraged to produce more video content by aligning the algorithm more toward the exposure of videos.
The majority of social media platforms are encouraging video content. Instagram introduced Reels, Live, Stories, and IGTV a few years ago. Facebook not lagging behind introduced Watch, Stories, Live, and recently Reels. Twitter and LinkedIn are not left behind as they advocate for video content.
There’s a move by all social platforms to incline towards video content, but why? Here are some of the reasons to use video in your online marketing strategy.
1. Lead generation
This is a crucial step in the sales process since your leads are your potential clients. This is the process of attracting prospective customers with the aim of turning them into purchasing customers in the near future.
Using video marketing will earn you 66% more leads. These are individuals who will inquire and submit their details to learn more about a product, service, or promotion.
2. High conversion rate
Videos are attention-grabbing, cultivating, and are relatable, no wonder more than 60% of consumers have admitted to purchasing a product/service after watching a video, and 8 out of 10 people paid for an application or software after watching a video.
Make your viewer feel seen and that you understand their problem and your solution is the best one for them.
3. Wider reach.
Cat videos, car videos, any kind of videos, people love watching them. Twitter gets over 2 billion views daily on its videos which makes up 5% of twitter’s total content.
These numbers get better as you move to platforms like TikTok and YouTube which are primarily videos. The mere mention of video in your Email increases its chance of getting opened by 7%. There’s no doubt video content has the widest reach.
4. Return On Investment (ROI)
Marketing is an investment with the hope of getting value for your money. ROI is dependent on the business and what they refer to as a conversion. It could be the download of software, a file, or a purchase. 89% of marketers say the ROI on video marketing is satisfactory.
5. Information packed.
From the infographics, captions, voice-overs etc. A video holds different formats of information all at once. The ease of consumption of video content is much easier than reading. Imagine having all those components on one page of a book. The book would look clumsy and too busy for your eyes making it hard to read. But video content incorporates all these formats of information and disseminates them in a way that is not only easy to consume but easier to remember.
There are more reasons why video content should be included in your next marketing strategy. Ensure you first understand your audience, decide on the type of content you want to come up with, draw a script, decide on the format of the content, shoot, edit then publish.
The demand for video content is at an all-time high and shows no signs of slowing down as 8 out of 10 viewers would love to see more video content. 720,000 hrs of videos are uploaded on YouTube every day and 1 billion hours are watched per day.
The demand outweighs the supply. Get on the trend and start producing awesome videos!