Digital marketing is the promotion of brands with the aim of connecting potential customers using the internet and other means of digital communication. Digital Marketing Agencies exist for one main goal: help companies promote their brands with the aim of connecting potential customers.
The kinds of services offered by Digital Marketing Agencies vary from agency to agency and they could be any or all of the following: Search Engine Optimization commonly referred to as SEO, Search Engine Marketing (SEM), Web Design, Social Media Marketing/Management, Email/Text Outreach Marketing, Content Generation, Content Optimization, Affiliate Marketing, Pay Per Click (PPC), among others.
Here are five reasons why your company should partner with a Digital Marketing Agency
1.Broader skill set at a lesser cost
If nothing else, this should be the main reason to partner with a digital marketing company. A digital marketing company has an entire team of specialized and experienced professionals to work on your project. This will cost less than what you would incur if you were to come up with the entire team on your own and work on the project yourself. This is even a better option for small business that do not have resources to hire a full time SEO specialist. A full in-house digital marketing team will result into a significant overhead cost for the business especially a small business as salaries, benefits, recruiting and more will bring expenses to the business. An external marketing agency may offer a lower cost to do the same work that an in-house marketing team will have done at higher cost.
2. Expertise and productivity
Digital Marketing Agencies have people with expertise and different skills sets in digital marketing sector. This will give you an advantage in getting high quality work in an efficient way allowing you to redirect your efforts and time to other things. Partnering with them also gives great value on investments as 100% of it goes to production of deliverables. None of your budget is being spent on benefits, equipment and hiring. These agencies are also efficient in that they handle multiple accounts, which helps them meet strict deadlines and most company budgets. In a typical situation they can get work done faster than in-house teams that are working on the same project for the first time
3. Less commitment compared to hiring a full time in house team
The process of hiring a full house team involves activities such as recruiting interviewing, onboarding etc. This are all activities that the company is responsible for. These are time consuming and expensive tasks. A marketing agency can do all the hiring and recruiting of digital marketing experts, and you can outsource the skill from them
4. A broader network and access to advanced tools
A broader network and access to advanced tools – Working with many clients builds a network of vendors and channels that can to future partnerships for your company. A digital marketing agency will also have a more tools and resources available to them that will enable them to complete the project faster. This may include some tools and resources that are only available to companies in the industry and industry professionals.
5.Creativity and objectivity
Using an in-house team can sometimes nerf the creativity process as they may be people thinking as a group and people having tunnel vision. Partnering with a digital marketing company however may be better as we will have an opportunity to get creative aspect of a person seeing the company from the outside unlike an employee. A digital marketing company is not also influenced by internal biases or assured knowledge so its easier to sieve a clear message to the target audience. Internal teams may have too much knowledge such that they may try and say the same thing and over saturate with knowledge, this may result in confusing the target audience with too much information.