5 Must-Know Video Content Formats For Digital Marketers
Videos are currently the most consumed content on the internet. Chances are you’ve watched a video or two today, right? In 2022, video content makes up more than 80% of online traffic consumption.
What is video content?
Video content is any form of content that uses video to pass a message, educate and entertain. Video content is mainly used by businesses to advertise, promote and create brand awareness and this brings us to the concept of video marketing.
86% of businesses use video content as a marketing tool. Video marketing is the best form of digital marketing especially on social media platforms, which have the largest number of video consumers. Across all digital platforms, videos perform extremely well.
When video marketing is mentioned, many think of a large budget and that shouldn’t be the case. In fact, creating videos today is easier than ever.
By using a basic smartphone and numerous, free video editing tools, you can produce a video with a budget of close to nothing, and minimal skills are required during the editing process. That said, ensure you produce videos that offer value and are captivating.
Before you start shooting your video, you have to outline what is the purpose and format of the video. Are you trying to teach something? Maybe you want to show your customers how a certain product is used, or you just want to announce an offer on your products/services. There are many types of video content formats that you can use.
Today we will cover the 5 common types of video formats.
Types of Video Formats.
Let’s go through some of the types of video content formats and their primary purpose(s).
1. Video Ads
This is the most common and the oldest type of video content. To date, Video Ads are still in use and work since there’s still a good number of television viewers. Businesses are now moving towards advertising on digital platforms since the conversion rates can be easily tracked compared to the latter. Video Ads are used to increase your brand awareness and communicate to the customers e.g. when there’s a sale.
2. Explainer Videos
It is easier to learn about a product/service through a video than by reading its description on the website or anywhere else. 72% of consumers prefer to learn about a product/service through a video and a higher number of consumers have admitted that a video influenced their purchasing decision.
3. Demo/Review Videos.
These videos are used to demonstrate how a product works or how to access/use a service. The majority of these videos are watched by individuals who are on their purchasing journey. They could be comparing the ease of use of your product against another, the quality and functionality of your product. In some cases, they already purchased the product and are trying to find their way around it.
4. Testimonial Videos
Word of mouth is powerful especially if it comes from a customer to other potential customers. A simple video of a customer reviewing your product or talking about a service you offer and how it solved their problem could go a long way. This has given rise to user-generated content, where consumers produce content to market businesses. Consumers consider user-generated content as more authentic and are more likely to view and believe them.
5. Animation/ Infographic videos.
Infographic videos are used to explain hard-to-grasp concepts. A good example is the Google Digital Marketing course which makes use of infographics to aid in teaching. They are lively, fun, and packed with information. It’s highly recommended when you’re trying to explain something technical to your audience.
Now that you have learned about some of the video formats, what format suits you best?
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